Amerigon Incorporated: Showcase Electric Vehicle Program

Amerigon is an innovative, internationally known high-tech company specializing in developing electric vehicle components for a nascent electric vehicle industry. As manager of the CALSTART Showcase Electric Vehicle (SEV) Program (one of several CALSTART programs managed by Amerigon), Amerigon Inc. turned to the LGI team to establish a strong SEV Program identity to enhance visibility of the program worldwide. After an initial assessment of SEV Program needs, LGI also helped identify a need to attract additional companies and funds to the effort to accelerate the commercialization of electric vehicles.

LGI helped Amerigon build an international presence and attract participation in the electric vehicle industry through the company’s role in CALSTART and the SEV Program. The SEV Program brings together more than 20 electric vehicle component and subsystem developers in a joint marketing effort to promote their products to automakers worldwide.

The LGI team orchestrated two news conferences to preview the SEV Program to CALSTART participants and the media, and then to the general public at the Greater Los Angeles Auto Show. Subsequent news events and coverage were also orchestrated in Geneva, Tokyo, Monte Carlo and Washington, D.C. Those events have resulted in extensive national and international media coverage, including major dailies, broadcast, radio, trade and business media. LGI also assisted the SEV Program in the design and production of its trade exhibits.

In addition to international media relations, LGI developed international promotional materials, an international trade show exhibit, technical specifications, fact sheets, brochures, legislative outreach, and consumer marketing programs to gain market share.

The SEV Program’s worldwide credibility in the industry has been greatly enhanced.