California Council on Science and Technology (CCST)

The nonprofit California Council on Science and Technology (CCST) was created in 1988 through a resolution of the California State Legislature and California’s Governor as a distinct, distinguished and independent forum to examine scientific and technological aspects of economic, educational, social and technical policy issues of critical importance to the state. CCST is composed of the state’s universities, business leaders including members of Project California’s select panel who represent such companies as Southern California Edison, Center for International Business, California State Air Resources Board, CALSTART, The Gas Company, ARCO and the California Department of Transportation.

CCST was charged with identifying long-range research requirements for sustaining California’s economic development and competitiveness; providing direction for new scientific and technological activities; stimulating the technology transfer linkage between the university research setting and the private sector; providing analysis of public policy issues and formulating policy recommendations in science and technology; and establishing an organizational structure for the development of collaborative public private sector initiatives targeted to spur research and development activities, innovation and the growth of new science and technology-based industries and jobs.

Laufer Green Isaac developed and implemented a long-range and multi-faceted marketing communications strategy encompassing a comprehensive national media relations, media research, crisis communications, and strategic alliance-building effort. The goal was to increase awareness and visibility for CCST and its various projects and products, specifically Project California, and to support the advancement of the organizations overall business goals and demonstrate the opportunities achievable through the success of public and private sector collaborations.

Laufer Green Isaac focused its public relations/strategic marketing communications campaign toward achieving aggressive national media relations and providing strategic counsel. To that end, the firm designed a creative and recognizable graphic identity program, including a logo, which was utilized in the creation of collateral materials for Project California and its nine alliances. These materials included media kits, quarterly newsletters, and a marketing brochure.

In addition, the firm contributed to the development of a comprehensive program to support the Alliances in their efforts to effectively educate the science and technology community about CCST and Project California, and secured new corporate and nonprofit partners for the organization.

Other LGI success stories in science and technology include AAAS, Project California, the Sloan Industry Centers Program, the Commission on Professionals in Science and Technology, and many others.