Project California

Project California was a private partnership bringing together leaders in industry, government, labor and academia to mobilize the unique resources of the state toward the creation of new jobs and new industrial clusters in advanced transportation and new media. Project California was inspired by Harvard professor Michael Porter’s early work on cluster theory and regional competitiveness.

Project California was comprised of nine alliances including, among others, Best Value Procurement Reform Consortium, Advanced Transportation Job Training Alliance, Advanced Telecommunications Alliance, and Zero Emissions Vehicles/Ultra Low Emissions Vehicles Demand Consortium. Its coalition leadership structure included a select panel representing such companies as Southern California Edison, Center for International Business, California State Air Resources Board, CALSTART, the Gas Company, ARCO, and the California Department of Transportation.

LGI focused its public relations/marketing communications campaign on aggressive national media relations and strategic counsel. To that end, we designed a creative and recognizable graphic identity program, including a logo, which was utilized in the creation of collateral materials for Project California and its nine alliances. These materials included media kits, quarterly newsletters, and a marketing brochure.

In addition, the firm contributed to the development of a comprehensive program to support each of the Alliances in their efforts to effectively educate the science and technology community about Project California, and secured new corporate and nonprofit partners for the organization.

Other LGI economic and workforce development success stories include the the Ford Foundation Corporate Involvement Initiative, The Aspen Institute, and the National Network of Sector Partners.