Untapped: Creating Value in Underserved Markets

Because the LGI team is steeped in substance, the firm is called upon to provide strategic communications support to thought leaders in emerging fields. As such, the LGI team was engaged by the authors of Untapped: Creating Value in Underserved Markets (Berrett-Koehler, 2006) to promote its publication.

Leveraging its decade of experience in corporate-community partnerships and community investment, the LGI team created a series of speaking engagements and panel discussions in which the book was showcased. On parallel paths, the LGI team also was responsible for the placement of trade articles by the authors in journals for the health care and insurance industries. LGI also leveraged its relationships with several clients in the field and established dissemination channels such as its own winwinpartner.com to increase visibility for the book among thought leaders, business executives, and members of the business media.

Other LGI media relations and strategic alliance success stories include CPST, AAAS, and The Ford Foundation Corporate Involvement Initiative.