Commission on Professionals in Science and Technology (CPST)

With important federal policy legislation pending on the import of foreign workers, CPST engaged the LGI team to develop a campaign that would enhance media dialogue through increased awareness and visibility of objective and credible data on IT workforce needs and global outsourcing.

To achieve this objective, the team developed a comprehensive positioning and media strategy for the new CPST report. Team members researched and identified members of the national media with a relevant body of work, proactively pitched them on the new information and supplied customized background materials for each reporter. LGI also recommended spokespeople, coordinated release with briefings on Capitol Hill, and arranged interviews with the media for CPST spokespeople.

The information received a critical mass of extensive national coverage upon release and sustained coverage over several months. The report appeared in the national print and broadcast media nationally and internationally, including business and trade media such as The Wall Street Journal Report, ComputerWorld, Information Week, Investors Business Daily, and The Daily Labor Report.

Other LGI success stories in science and technology include Project California and the Sloan Industry Centers Program.