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Cultivating communications skills in a supportive
environment
The LGI team recognizes that building strategic marketing-communications
capacity among nonprofit organizations is often a catalyst
for realizing organizational goals or becoming self-sustaining.
For organizations involved in emerging fields, LGI’s
work also demonstrates that field-building is far more effective
when the organizations within a field are speaking "in
one voice" through cross-pollinating and mutually-reinforcing
messages.
In response, the LGI team has developed four proven training
products focused on building the strategic communications
capacity of nonprofit and business leaders. Informed by LGI’s
proprietary research, the training products are:
• Speaking the Language of Business (for Nonprofit
Leaders)
A customized one or two-day, hands-on communication training
workshop helping nonprofit leaders communicate more effectively
with business executives. Participants learn and apply new
language and develop new skills for making the business case.
Attendees participate in one-on-one role-play exercises and
receive personalized feedback from the LGI training team.
Contact us
for more information.
• Win-Win Approaches to Working with the Media
(for Nonprofit Leaders)
A customized one or two-day workshop in which participants
learn to refine organizational messages and apply them for
effective news placement. Attendees participate in one or
more mock interviews with a former working journalist and
receive personalized LGI training team feedback. Contact
us for more information.
• Making the Case for Industry-Specific Workforce
Development (for Nonprofit Leaders)
Based on LGI research with executives in specific industries,
this customized one-day workshop deepens nonprofit leaders’
understanding of the needs of the industry they serve and
how to refine program or organizational messages to make a
compelling case for involvement. Workshops are available for
health care, transportation/logistics, precision metal manufacturing,
and other industries. Contact
us for more information.
• Win-Win Business Etiquette in Your Own Backyard
(for Business Executives)
Customized one or two-day seminars/workshops for senior executives
in understanding and effectively navigating the culture of
the nonprofit community that increases the quality, productivity,
and return on corporate-community partnerships. Contact
us for more information.
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