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Accessing the power of entertainment media in communications
Original film and television programming contain some of the
most influential information seen by the public. From primetime
dramas like ER and CSI to the storylines of daytime dramas,
viewers often obtain powerful information about health and social
issues from the fictional characters of their favorite entertainment
programs.
Studies by the federal Centers for Disease Control and Prevention
and the National Health Council concur that for about half of
Americans television a primary source for guidance on health
information. A 2001 survey by the Kaiser Family Foundation found
that 12-15% of Americans who viewed health information on the
television show ER had actually discussed it with their doctors.
The LGI team has had years of experience in placing/influencing
storylines in film and television. The firm’s proximity
to the writers, producers, and talent of Hollywood often provides
LGI clients with an invaluable public forum for creating awareness,
disseminating accurate information, and dispelling myths and
disinformation associated with important health and social issues.
The LGI team has influenced storylines on such shows as Beverly
Hills 90210, LA Law, Disney Cartoons, Teenage Mutant Ninja Turtles,
and many feature films.
LGI has also leveraged celebrity endorsements such as Soleil
Moon Frye, Pierce Brosnan, and others on behalf of clients and
various health and social issues.
Learn how LGI has used product placement to further our work
with the American
Red Cross, National Headquarters and other clients.
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