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Applying for-profit techniques to nonprofit issues
Because all effective communications must be relevant to the
needs, wants, and desires of the target audience to which it
is directed, LGI often conducts primary research that informs
messaging strategy and the recommendation of specific communications
products.
LGI team members have years of experience designing, conducting,
and analyzing quantitative and qualitative research for the
private, nonprofit, and public sectors. The firm prides itself
on taking the same rigorous research design and implementation
strategies used by companies and applying them to the unique
needs of social issues and nonprofit organizations. Whether
it is focus groups or surveys, the LGI team believes in translating
the findings into detailed and actionable recommendations.
The firm’s groundbreaking work, Hidden Agendas: Stereotypes
and Cultural Barriers to Corporate Community Partnerships has
been presented at such prestigious venues as The Council on
Foundations Annual Meeting, Goodwill Industries International,
The Aspen Institute, The Conference Board, and the National
Congress for Community Economic Development (NCCED).
Perception vs. Reality: Employer Perceptions and the Re-Branding
of Workforce Intermediaries, was recently published by Columbia
University’s American Assembly in its book Workforce Intermediaries
for the 21st Century.
Learn how LGI research informed our work with the Ford
Foundation, the field of industry-specific workforce
development, and the branding of a national nonprofit organization.
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