Often one of the key challenges to effectively communicating
social issues is language. Stakeholders in emerging fields often
need guidance in framing issues and finding clear and compelling
language. Even constituencies with common goals can be derailed
by literal disconnects in language and a lack of understanding
of framing and subtext. More troubling is that the diffusion
of important ideas in society is often hindered by field-based
jargon and lack of relevance for the masses— the very
same "critical mass" needed to achieve scale.
The LGI team specializes in finding the framing and linguistic
nexus for new ideas and complex social issues. By using primary
research, a multi-disciplined team of professionals, and experience
in practically applying the results to communications products
and capacity-building training programs, LGI has an impressive
track record of results. The team was instrumental in the positioning
of curbside recycling, win-win strategies, industry-specific
workforce development, and many other movements.
